SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. When it comes to search engine optimisation the information available can be a minefield.
Create related title tags and description tags
The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic.
Generate site maps
Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. You can read an offsite SEO beginners guide here. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades.
Understand Why Keyword Stuffing is Bad
Gaz Hall, a SEO Expert from the UK, said: "Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. " Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI.
Convert visitors of your website to customers
Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates.
Take advantage of Google Places and Yahoo Local
You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is).