What is Keyword Research?

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score.

How do you consistently create engaging content that people will actually want to read?

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly.

Tags, tags, tags!

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Long tail SEO can attract traffic. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.

On page optimization is a foundation for successful SEO

According to Gaz Hall, a UK SEO Consultant : "Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. " Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites.

Horses for courses

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid.

A successful company will have a strategy for both desktop and mobile

Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Use internal links with clear and informative anchor text. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create.