Each piece of content targets a single keyword

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly.

Is there a further shift towards user focussed factors?

I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Links at the top of a page carry more weight than those further down. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised.

Target Relevancy And Engagement Over Traffic

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Backlink indexing is important for SEO. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines.

Don't go overboard at the risk of being penalized by Bing

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body." Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. When it comes to search engine optimisation the information available can be a minefield.

SEO content curation best practice

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Google is getting smarter to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity.

Make sure your most important information appears before the chop-off point

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for.