Faked and manipulated website content can harm a website’s SEO

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result.

Keyword Placement Matters, Not Frequency

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Using structured data, you can serve Google your address details in the most convenient way.

Make sure any new content links to appropriate other pages

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. SEO in Withernsea is here. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant.

Can I Just Write Naturally and Rank High in Google?

Gaz Hall, a SEO Expert from the UK, said: "Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data." Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank.

Write Meta Data for Real People

The day may come when links are less important to rankings, but that day hasn’t arrived yet. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines.

Keyword research has several advantages

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Avoid dated domain naming techniques like replacing words with numbers. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far.