You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Page load speed is also a ranking factor, especially for mobile. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience.
How many clicks get the results on Google's first results page?
The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. If you produce great content, but no one’s there to see it, does it acquire links? Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign.
Get the client & webmaster to buy in on ALL pieces of the puzzle
Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. How do you add content to Google? Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business.
Don’t make your focus keywords too long
Gaz Hall, from SEO Hull, had the following to say: "Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
Write Meta Data for Real People
Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable.
Why local link building?
Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. When you delete one or more posts or pages from your site, there’s often collateral damage. When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics.