Get to grips with competitor link profile analysis

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value.

Create an e-book or guide every two months

More and more, search engines have begun to incorporate social context into their search results. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Links back to your site from elsewhere online are an important way to improve your search ranking; The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information.

Include your keyphrases on the page and get credit for them

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Most SEO consultants are looking to build backlinks. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines.

Optimizing for conversational search is easier than it sounds

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you." If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity.

Keep Your Content Simple

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. A strong linking structure and other internal SEO best practices can provide that.

Keep your Anchor texts natural

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage.